• Marketing Manager II

    Location CA-Toronto
    Job ID
    2019-12939
    # of Openings
    1
    Job Category
    Marketing
  • Overview

    Other companies make products. We make a difference!  Click Here!

     

    Marketing Manager – Toronto

    Exciting opportunity with our Sales and Marketing team! UL needs your marketing expertise to help fulfill UL’s Safety Mission!

    UL is a global independent safety science company with more than a century of expertise innovating safety solutions from the public adoption of electricity to new breakthroughs in areas such as sustainability, renewable energy, mobile payment security and nanotechnology. Dedicated to promoting safe living and working environments, UL helps safeguard people, products and places in important ways, facilitates trade and provides peace of mind.

    About the Position

     

    Manage overall regional marketing activities nationwide. Develops and reviews marketing plans and strategies for the assigned region. Assists in the development and implementation of key elements of the overall UL marketing strategy, incorporating needs of domestic business units as well as coordinating with international operations.

    Responsibilities

    What You Will Do

    • Develop and review market assessments.
    • Create and implement marketing plans, coordinate with other functions as needed.
    • Work with sales management to develop and implement marketing strategies and activities to directly support sales force efforts and drive revenue results.
    • Ensure customer focus through the active use of market research and customer segmentation, coordinating with sales and operations to ensure customer needs are met through appropriate product portfolio and service delivery.
    • Coordinate with branding function on leveraging and incorporating UL brand management into marketing plans and tactics.
    • Manage and execute all elements of the marketing mix including product portfolio, positioning, promotion and pricing.
    • Through frequent customer contact, identify new business and market opportunities, and recommend strategies to develop and implement them.
    • Perform other duties as directed.

    Qualifications

    If you have the below, we would like to hear from you

    • 6 or more years of experience in marketing, communications or a related field, with a University degree required, preferably in Marketing or Communications
    • Ability to lead and execute on a variety of marketing initiatives, including but not limited to: tradeshows/ events, digital marketing, thought leadership, inbound/outbound campaigns
    • Solid understanding of demand generation concepts, competitive insights-gathering, planning tools and budgeting processes.
    • Understands key aspects of the marketing mix (pricing, product, promotion, positioning) and experience activating promotions and leveraging tools across variety of promotional channels.
    • Technology savvy - Skilled in Microsoft Office and/or experience using a wide array of communications tools.
    • Excellent writing, editing and communication abilities and a strong attention to detail.
    • Bilingual in English and French an asset.
    • Ability to handle multiple projects at once for many stakeholders.
    • Ability to work in a fast-paced, changing business environment.

    Join our Sales & Marketing Team and make a difference! 

     

    Underwriters Laboratories of Canada supports the Accessibility for Ontarians with Disabilities Act (AODA) and the Human Rights Code in our recruitment process. Any assessment and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If contacted for an interview, please advise Human Resources if you require disability-related accommodation.

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