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As part of the Retail & Industry business unit marketing team, the Email Marketing & Demand Specialist is responsible design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution as well as administering Marketo marketing automation platform (MAP). This includes building and maintaining operational data management campaigns and templates, ensuring that CRM integration works as intended, keeping process and other documentation up to date and training marketers to use MAP and campaign templates.
The specialist supports marketers to execute their campaigns to generate new leads and increase engagement with existing leads. Key activities include interfacing with marketing and sales stakeholders to understand marketing campaign objectives and program strategy to achieve desired results. A key component of this role is awareness and adherence to procedures created by the Corporate Demand Operations team and global anti-spam regulations.
The role will be based at UL's office in Guangzhou, and will support the Retail & Industry business unit for APAC marketing automation activities.
The ideal candidate is experienced in supporting a global matrix B2B organization with marketing automation expertise (Marketo) working with Strategic Communications to develop timely, relevant content that aligns with the buyer journey.